Tracy Foster

Tracy Foster is the Co-Founder and Executive Director at START: Stand Together & Rethink Technology. Based on hundreds of conversations with community members, Tracy and her team launched a strategic initiative to help communities navigate healthy tech use.

Tracy invested 15 years developing growth strategies for some of the world’s leading organizations as a management consultant with Mercer Management Consulting, then as an Associate Director at FSG, which specializes in creating large-scale, lasting social change. She helped foundations, businesses, nonprofits and government agencies increase impact through revised strategy and program design, performance measurement, and operational improvement.

On a project for one of the world's largest toy companies, she was captivated by the power of play in children's emotional, social, and cognitive development, fueling her passion for rethinking cultural norms around technology.

She graduated summa cum laude from Northwestern University and lives with her husband and two children in the Kansas City area.

ONLINE FAVES: Chipotle App, Chatbooks, Pinterest, Target's online order pickup OFFLINE FAVES: Royals games, Uno, Watching construction sites with her sons, Family walks, Theme parties